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Consumers beyond done with Beyond Meat? Vegan food company's stock tanks, trial with McDonald's flops.
It seems that consumers may have lost their appetite for the plant-based meat substitute company Beyond Meat. Its recent trial with McDonald's has McFlopped, and future stock projections may leave investors feeling queasy.
Beyond Meat, which went public in 2019, has had yet another high-profile partnership yield disappointing results. The company signed a three-year global distribution agreement with fast-food giant McDonald's back in 2021. McDonald's then quickly added the "McPlant burger," with a Beyond Meat vegan patty as its base ingredient, to its menu.
But customers didn't bite, and many now project that most McDonald's restaurants will soon stop offering it. According to JPMorgan Chase & Co. analyst Ken Goldman, who spoke with employees at 25 different McDonald's locations, most stores cite poor sales as the reason for discontinuing the McPlant.
"Not surprisingly, the reason sometimes being cited is that the product did not sell well enough," Goldman wrote. He also stated that the McPlant burger was all but "McDone" in the United States.
And McDonald's isn't the only global fast-food chain to have soured on Beyond Meat. The Washington Times reports that its trials with Panda Express, Dunkin', Hardee's, A&W, and Yum! Brands, which owns KFC, Taco Bell, and Pizza Hut, all basically failed. Each of those enterprises either discontinued its Beyond Meat menu items or opted against a second launch.

https://www.theblaze.com/news/consumers-beyond-done-with-beyond-meat-vegan-food-company-s-stock-tanks-trial-with-mcdonald-s-flops

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4 hours ago, Schmidt Meister said:

Consumers beyond done with Beyond Meat? Vegan food company's stock tanks, trial with McDonald's flops.
It seems that consumers may have lost their appetite for the plant-based meat substitute company Beyond Meat. Its recent trial with McDonald's has McFlopped, and future stock projections may leave investors feeling queasy.
Beyond Meat, which went public in 2019, has had yet another high-profile partnership yield disappointing results. The company signed a three-year global distribution agreement with fast-food giant McDonald's back in 2021. McDonald's then quickly added the "McPlant burger," with a Beyond Meat vegan patty as its base ingredient, to its menu.
But customers didn't bite, and many now project that most McDonald's restaurants will soon stop offering it. According to JPMorgan Chase & Co. analyst Ken Goldman, who spoke with employees at 25 different McDonald's locations, most stores cite poor sales as the reason for discontinuing the McPlant.
"Not surprisingly, the reason sometimes being cited is that the product did not sell well enough," Goldman wrote. He also stated that the McPlant burger was all but "McDone" in the United States.
And McDonald's isn't the only global fast-food chain to have soured on Beyond Meat. The Washington Times reports that its trials with Panda Express, Dunkin', Hardee's, A&W, and Yum! Brands, which owns KFC, Taco Bell, and Pizza Hut, all basically failed. Each of those enterprises either discontinued its Beyond Meat menu items or opted against a second launch.

https://www.theblaze.com/news/consumers-beyond-done-with-beyond-meat-vegan-food-company-s-stock-tanks-trial-with-mcdonald-s-flops

POW Take that Vegans...YOU TOO BILLY BOY Take your Vegi's and Bugs and stick em' where the sun don't shine :eric:    

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