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Kraft Singles. A brief history.


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In 1964, a secret emergency meeting was held at JL Kraft corporation. It seems that sales of the companies flagship product Kraft American Singles, were lagging.

It was determined that sales could be boosted dramatically if a wrapper was devised that had the acoustic quality of a dog whistle.

By 1965, the individually wrapped Kraft Single was born and became an instant success and favorite snack of dogs all across the nation!



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