Black Rifle Coffee gets woke

[Silentpoet]

 

[railfancwb]

If I drank coffee at all I could boycott them…

[DAKA]

Goodbye BLACK RIFLE

[Huaco Kid]

I'll never drink it again!

So, I guess, I'll never know what it tastes like.

Buying things because of a cutsey name is never a good idea.

(I read something about, like, 80% of wine purchases were based solely on the label.)

[railfancwb]

2 minutes ago, Huaco Kid said:

I'll never drink it again!

So, I guess, I'll never know what it tastes like.

Buying things because of a cutsey name is never a good idea.

(I read something about, like, 80% of wine purchases were based solely on the label.)

Lots of people pretend to know wines. How many do?

[crockett]

Here a reaction from the owner.. not sure what to think.. of this story.

 

https://www.instagram.com/tv/CRfZSOwCSVn/?utm_source=ig_web_copy_link

 

[Fnfalman]

Meh. I don’t drink coffee unless it’s served by Vietnamese chicks in bikini.  
 

However, I’ll put the benefit of the doubt on a bunch of veterans before a bunch of whiny ass never-served civvies wannabes.  

[holyjohnson]

its not my Brand i wish them luck with the **** Storm swirling around them though.

they are now in a no win situation as a Business owner.

 

[DWARREN123]

Be careful of not only what you say but how you say it.

[jmohme]

I tried watching the attached video but gave it up pretty quick.  I tend not to take seriously anyone with Pokemon and PacMan in the background of what I only assume is the guys mommy's basement.

 

BTW, I have never had Black Rifle Coffee, and probably never would regardless of any of this.

[railfancwb]

2 hours ago, Huaco Kid said:

I'll never drink it again!

So, I guess, I'll never know what it tastes like.

Buying things because of a cutsey name is never a good idea.

(I read something about, like, 80% of wine purchases were based solely on the label.)

Such as this?

[Fog]

They have good coffee, but every item of merch they sell is made in china. Kinda hard to be a patriotic company and pump china crap into the country. 

The coffee isn't great enough to pay what they want for it.

[Swampfox762]

2 hours ago, DAKA said:

Goodbye BLACK RIFLE

ES&D...

[Mrs.Cicero]

Didn't they do this once before, when it came out the company prez had donated $200 to the Dems?  'Cause that's when I stopped buying it for the Mr. (I don't drink coffee, only tea and RedBull)

[Swampfox762]

1 minute ago, Mrs.Cicero said:

Didn't they do this once before, when it came out the company prez had donated $200 to the Dems?  'Cause that's when I stopped buying it for the Mr. (I don't drink coffee, only tea and RedBull)

Yes Mam.  Good memory...Screw em...

[NPTim]

I’ve seen the American flag at klan marches televised on the news, so brc should stop using the American flag in anyway.

The St. Michael thing is absurd.

[Maser]

Who gives a **** about crappy overpriced coffee anyways?!

[Eric]

 

[inthefrey]

Why is it that these companies STILL don't get it. 

"...We are Black Rifle Coffee and, we NOW hate the folks that made us wealthy enough to say we hate them..."

[Historian]

12 hours ago, Fnfalman said:

Meh. I don’t drink coffee unless it’s served by Vietnamese chicks in bikini.  
 

You seem to drink you're coffee in better places than me.

You should teach me your ways.

[Historian]

[gwalchmai]

1 hour ago, inthefrey said:

Why is it that these companies STILL don't get it. 

"...We are Black Rifle Coffee and, we NOW hate the folks that made us wealthy enough to say we hate them..."

I think a lot of people believe that when customers buy their product (coffee, ice cream, computers, etc.) it's an affirmation of their lifestyles. Also, sometimes decent hardworking people build a business by hard work and sacrifice, and then when they grow they find that they need to hire professional marketeers, who have completely different values from the folks who built the business. I saw it happen once and it took hiring and firing three separate marketing managers to find one who shared our core values. Woke bitches almost put us under. 

[jfost11]

If he says the NYT took things out of context, that's plausible. However, I've tried a couple different versions of their coffee a few months ago and wasn't a fan. It seemed like it focused more on image than substance. For that price I choose to buy fresh roasted coffee that i like from a small business less than five minutes away from me.

[Huaco Kid]

1 hour ago, Historian said:

The day's half over by then.  I need Two O'Clock.

10 minutes ago, jfost11 said:

It seemed like it focused more on image than substance.

I bought some Death Wish.  I'm no coffee gourmet, but my expert opinion is, "Uuhh.  That doesn't seem right."

[railfancwb]

14 minutes ago, jfost11 said:

If he says the NYT took things out of context, that's plausible. However, I've tried a couple different versions of their coffee a few months ago and wasn't a fan. It seemed like it focused more on image than substance. For that price I choose to buy fresh roasted coffee that i like from a small business less than five minutes away from me.

I recall my mother buying coffee at a local grocery store (before chains all grocery stores were local) when the coffee was a sack of whole beans on shelves next to a grinder. Open the recloseable top on the sack, pour the beans in a hopper, put the open end of the sack over a spout, set the grind coarseness, punch a button, and quickly have a sack of fresh ground.