pipedreams Posted February 7, 2021 Share Posted February 7, 2021 "Sportswear giant Under Armour is dumping its licensing contracts with the National Football League, according to Front Office Sports. The company axed its deal for NFL players to wear its products on the field, making the coming 2021 season the first in years that Under Armour logos will not appear on the field for years, according to a recent issue of the Front Office Sports email newsletter." https://creativedestructionmedia.com/news/business/2021/02/06/under-armour-dumps-nfl-licensing-deals-ahead-of-super-bowl/ https://www.breitbart.com/sports/2021/02/05/under-armour-dumps-nfl-licensing-deals-ahead-super-bowl/ The move comes on the heels of several years of cratering TV ratings across all professional sports. Link to comment Share on other sites More sharing options...
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