Fog Posted January 22, 2021 Share Posted January 22, 2021 25 minutes ago, minervadoe said: How I wish truth in advertising would give us ads like this. But, instead Atomo gives us this B.S.: It’s Getting hot in here! Climate change is causing a world of problems for the coffee industry: • increased plant disease • deforestation of the rainforest Couple that with increased consumption and the math doesn’t look good for conventional coffee. WHAT’S THE PROBLEM? During their quest for creating better coffee, Andy and Jarret were shocked by the underlying problems associated with large scale coffee farming. The environmental toll due to demand and climate change is destroying the rainforest. Another mind blowing fact they learned is that coffee is the 2nd most intense carbon footprint agricultural crop, behind cocoa!Powered by the motivation to see real change, Atomo has infused an actionable sustainability mindset into our ways of doing things. We now have world-class food technologists and coffee scientists working elbow to elbow (actually socially distancing for now) in our food labs who are also passionate about building a consistently great tasting cup of coffee that’s ALSO better for the environment and mankind. So, it's holy water? A powerful tonic of religious significance to those peddling it? 1 1 Link to comment Share on other sites More sharing options...
Historian Posted January 22, 2021 Share Posted January 22, 2021 56 minutes ago, Al Czervik said: You've obviously never met my cousin Sandy. No...and she's not my cousin. ? 1 1 Link to comment Share on other sites More sharing options...
Al Czervik Posted January 22, 2021 Share Posted January 22, 2021 3 minutes ago, Historian said: No...and she's not my cousin. ? Well, we aren't first cousins, so it wasn't wrong. ? 1 Link to comment Share on other sites More sharing options...
Historian Posted January 22, 2021 Share Posted January 22, 2021 The perfect thing for drinking Atomo. 1 Link to comment Share on other sites More sharing options...
crockett Posted January 22, 2021 Share Posted January 22, 2021 The reaction I had when I saw this fake burger stuff for the first time at my local WholeFoods... 1 1 Link to comment Share on other sites More sharing options...
janice6 Posted January 22, 2021 Share Posted January 22, 2021 Beans, hot and black, able to lift strong men to go to work, or it's not coffee. 1 Link to comment Share on other sites More sharing options...
janice6 Posted January 22, 2021 Share Posted January 22, 2021 1 hour ago, minervadoe said: and now, I'm worried that you will actually be able to explain that. Then, I looked it up. Not too tasty, but not as nasty as I was worried. Iodine-131 (131I, I-131) is an important radioisotope of iodine discovered by Glenn Seaborg and John Livingood in 1938 at the University of California, Berkeley. It has a radioactive decay half-life of about eight days. It is associated with nuclear energy, medical diagnostic and treatment procedures, and natural gas production. Sounds like what I drank in the Navy. 2 Link to comment Share on other sites More sharing options...
Huaco Kid Posted January 22, 2021 Share Posted January 22, 2021 I put some cream in mine and the New EPA showed up and took my first-born. Link to comment Share on other sites More sharing options...
LostinTexas Posted January 22, 2021 Share Posted January 22, 2021 (edited) 13 hours ago, minervadoe said: How I wish truth in advertising would give us ads like this. But, instead Atomo gives us this B.S.: It’s Getting hot in here! Climate change is causing a world of problems for the coffee industry: • increased plant disease • deforestation of the rainforest Couple that with increased consumption and the math doesn’t look good for conventional coffee. WHAT’S THE PROBLEM? During their quest for creating better coffee, Andy and Jarret were shocked by the underlying problems associated with large scale coffee farming. The environmental toll due to demand and climate change is destroying the rainforest. Another mind blowing fact they learned is that coffee is the 2nd most intense carbon footprint agricultural crop, behind cocoa!Powered by the motivation to see real change, Atomo has infused an actionable sustainability mindset into our ways of doing things. We now have world-class food technologists and coffee scientists working elbow to elbow (actually socially distancing for now) in our food labs who are also passionate about building a consistently great tasting cup of coffee that’s ALSO better for the environment and mankind. Yea, the solution to countering a carbon footprint is to plant more trees. Unfortunately in the parts of the world best known for coffee growing, the deforestation is immense. Coffee isn't grown where most of the deforestation is taking place. I'm not buying what they are shoveling either. Edited January 22, 2021 by LostinTexas 2 Link to comment Share on other sites More sharing options...
minervadoe Posted January 22, 2021 Share Posted January 22, 2021 6 hours ago, LostinTexas said: I'm not buying what they are shoveling either. To me, it just sounds like another brand of bad, artificially flavored coffee. 1 Link to comment Share on other sites More sharing options...
LostinTexas Posted January 22, 2021 Share Posted January 22, 2021 1 hour ago, minervadoe said: To me, it just sounds like another brand of bad, artificially flavored coffee. With artificial marketing rhetoric. 1 Link to comment Share on other sites More sharing options...
Fog Posted January 23, 2021 Share Posted January 23, 2021 I'd be real curious to compare carbon use and oxygen production between an acre of coffee beans and acre of jungle. Link to comment Share on other sites More sharing options...
LostinTexas Posted January 23, 2021 Share Posted January 23, 2021 (edited) 1 hour ago, Fog said: I'd be real curious to compare carbon use and oxygen production between an acre of coffee beans and acre of jungle. Coffee beans grow on trees. I'm sure there is some difference in the cultivated farms and the tall virgin jungle. Of course tall virgin jungle isn't well known for the altitude that coffee trees grow best. Rain forest and coffee don't normally occupy the same space for the most popular types.. The low land jungles are being cut for farm land, and not being managed well at all. Edited January 23, 2021 by LostinTexas Link to comment Share on other sites More sharing options...
Huaco Kid Posted January 23, 2021 Share Posted January 23, 2021 California almond production uses about as much water each year as the entire city of Los Angeles does in three. I prefer Tofumonds. yum. Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now