blueiron Posted September 22, 2019 Share Posted September 22, 2019 It seems like a risky business decision on Toyota's part https://www.lexus.com/future/LY-650/ Link to comment Share on other sites More sharing options...
RenoF250 Posted September 22, 2019 Share Posted September 22, 2019 They partnered with a yacht builder, where is the risk? Just selling their name. 1 Link to comment Share on other sites More sharing options...
blueiron Posted September 22, 2019 Author Share Posted September 22, 2019 One's name and reputation in high end retail products is very valuable. Attaching one's name to a product that is less than successful or fails to measure up can be a problematic venture. 1 Link to comment Share on other sites More sharing options...
tadbart Posted September 22, 2019 Share Posted September 22, 2019 that is one fugly boat. Link to comment Share on other sites More sharing options...
janice6 Posted September 22, 2019 Share Posted September 22, 2019 14 hours ago, RenoF250 said: They partnered with a yacht builder, where is the risk? Just selling their name. It could cheapen their name if it flops. Lexus wants their name to mean luxury, not failure. A risk they chose to take. Link to comment Share on other sites More sharing options...
holyjohnson Posted September 23, 2019 Share Posted September 23, 2019 Lexus,Powered by Caterpillar.... Marquis Yachts are built in Pulaski Wi. Link to comment Share on other sites More sharing options...
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